Simon Ryan and Jean Kerboul.
French digital strategy group Labelium has acquired independent Australian agency RyanCap, founded in 2020 by Simon Ryan.
Commercial details of the deal haven’t been released.
“I’m personally very excited to be part of Labelium, its management and global ambition that match the ethos and core values of what we have built at RyanCap,” says Ryan.
“Our unrivalled ambition to drive value via strong expertise in our complex sector is a key motivator for the team and myself.
“The team at RyanCap is energised and ready for the next growth stage this opportunity brings. Our commitment to our clients, people, and brands is business as usual with the added benefit of increased people power and global expertise.”
RyanCap company brands include Ryvalmedia, a digital-first marketing and media buying specialist, Foxcatcher, a marketing and media data specialist offering data and technology-based media tools and services, and Tightrope, a business strategy consultancy.
RyanCap employs 70 plus people, headquartered in Melbourne with offices in Sydney and Brisbane.
The client portfolio includes Bet365, MyDeal, Live Nation, Anthem, Mahindra, MYOB, Big4, Hisense, CommBank KIT, Stratton Finance, Ray White, Ignite Travel, Click Frenzy, SelfWealth, AGL and Sleepmaker.
Founded in 2001, Labelium is an independent digital group with more than 1,200 marketing experts working in 27 offices across 17 countries worldwide, including Europe, APAC, the US and South America.
In Australia, the group manages and optimises the digital performance of international and local brands, including LVMH, Zimmerman, Nude By Nature, Clarins, M.J. Bale, Sheike, Genesis Care, Maison De Sabre, Breville and L’Occitane.
Jean Kerboul, APAC CEO of Labelium, says the acquisition is an exciting milestone in the journey to expand and thrive in the Asia-Pacific region.
“Ryan Cap is the perfect fit for Labelium as we are sharing values and vision of the marketing of tomorrow,” says Kerboul.
“We are accelerating into the immense potential of the Australian market, further strengthening our global presence.
“Together, with Labelium, Ryan Cap & 1000 heads and our 120 talents in Australia, we will unlock new horizons of growth, innovation, and success, solidifying Labelium’s position as a dynamic force in the marketing landscape.”
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