Paramount+ Sets Launch Details for Ad Tier in Canada, Australia, Premium Plan in France

Paramount+ Sets Launch Details for Ad Tier in Canada, Australia, Premium Plan in France

Paramount Global‘s streaming service Paramount+ has unveiled the launch timing and pricing for its international advertising-supported subscription offering, the so-called “Basic (with ads)” plan, in Australia and Canada.

The ad tier will roll out in Canada in April, priced at C$6.99 ($5.16) monthly and C$61.99 for a year ($45.76), and in Australia in June, priced at A$6.99 ($4.59) per month or A$61.99 ($40.68) for a year.

Paramount+ also said it would roll out its “Premium Plan” in Europe, beginning with France this month for €10.99 per month ($11.97), or €97.99 ($106.71) a year. The standard and premium plans are available in France for €7.99 ($8.70) monthly and €10.99 ($11.97) monthly.  

The premium tier rollout will continue in the U.K., Ireland, Germany, Switzerland, Austria, and Italy later this year, with details to be unveiled at a later stage. The premium offering, which debuted  in Australia, Brazil, Canada, and Mexico last year, provides content in “ premium quality formats, including 4K UHD, HDR10, and Dolby Vision,” and also allows customers to stream on up to four devices at once, twice the number available with the standard plan.

“Launching additional subscription plans will give international Paramount+ subscribers even more flexibility in choosing the option that best suits their needs,” the streamer said.    

Paramount+ says it is offering a “Mountain of Entertainment,” including such series as HALO, YellowstoneStar Trek: Discovery, new original series A Gentleman in Moscow, a new season of Mayor of Kingstown, and such films as Paw Patrol: The Mighty Movie.

“Our pricing strategy and a market-by-market approach to our offerings is key to providing customers choice, flexibility, and value,” said Marco Nobili, executive vp and international general manager of Paramount+. “The premium tier has demonstrated great success in Canada, Australia, and Latin America, and I am confident this offering will enable us to reach new subscribers in Europe, as well. As we launch Basic (with ads) in our international markets, we can also offer our incredible content at an even more competitive price to ultimately increase our reach and expand our advertising offerings to partners.”

Added Lee Sears, president of international markets advertising sales: “By introducing the Basic (with ads) plan in Canada and Australia, we will enhance our value to our partners by enabling advertisers to buy across our global franchises, series, and films through our digital platform, EyeQ, alongside the breadth of Paramount’s premium video inventory in a comprehensive and impactful way.”

Related Articles