Cricket carnival: Eateries, bars ready for rush – Lifestyle News

Cricket carnival: Eateries, bars ready for rush – Lifestyle News

As the month-long cricket carnival culminates on Sunday with hosts India playing Australia in the final in Ahmedabad, bars and restaurants are gearing up for the mega event.

Apart special deals and offers, hotels, pubs, bars and restaurants are upping the ante to make the final a memorable experience for customers. “Besides the offers available at most of our brands, we are also ensuring proper staffing as we expect the restaurants to be busy even during non-peak hours,” said Zorawar Kalra, managing director of Massive Restaurants, which owns restaurants such as Pa Pa Ya, Farzi Cafe and Masala Library.

The tournament, where Team India has so far remained unbeaten, has been good business for outlets that screened matches and offered cricket-themed menus. “We have seen a massive jump in footfall during all the matches and needless to say that all India matches have been housefull. While we are not super busy during lunch, the matches starting in mid-day were motivating enough for people to step out, enjoy the best brews, and cheer for the team they support,” said Arjun Toor, head of marketing, Bira 91 Taproom.

At all Social outlets, the ‘Stad-Yum’ menu includes dishes such as ‘A.B. De Ribs,’ the ‘Chauka Chakka Platter,’ the nostalgic ‘1983 Samosa Sampler,’ the ‘2011 Bucket’ and Doosra Shroom Shawarma. “Cricketing seasons are usually a high-octane time for F&B brands in India. Throughout the match screenings in the past two months, we have been receiving a phenomenal response owing to the community-viewing aspect… and we expect the same this Sunday. We have seen a 20-30% spike in order volumes during the event,” said Divya Agarwal, chief growth officer at Impresario Entertainment & Hospitality, which owns Social.

Restaurants and pubs are also offering rewards and discounts to those who wear the India jersey to the screening of the final.
“We are all geared up to welcome fans this Sunday to our watch parties across all outlets. From large-screen live screenings to special offers for whoever is wearing the jersey, there will be a lot to cheer with beer. Our mixologist has created a special ‘bleed blue’ shot which would be served on the house to all the patrons,” said Rahul Singh founder and CEO of Beer Café.
Harajuku Tokyo Café in Gurugram will screen the finals with a 72-foot-long sushi conveyor belt and a robotic DJ.

The food delivery business, too, is expecting a surge in demand. “Delivery operations have been significantly amped up to allow for the ability to deal with the much higher expected order,” said Massive Restaurants’ Kalra.

Many outlets are already fully booked due to advance reservations. “We are expecting a 100% rise in footfall than our usual Sunday volumes. Queries, especially from bigger groups who want to enjoy the final with their family and friends, have been pouring in since India qualified for the final. All our outlets are already housefull,” said Toor of Bira.

The Delhi government has declared a dry day on Sunday on account of Chhath, but restaurants said this will not impact them as their licences are not mentioned in the circular.


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