BTS’ J-hope first campaign for Louis Vuitton: All you need to know

BTS’ J-hope first campaign for Louis Vuitton: All you need to know

South Korean rapper J-hope has got featured in a French fashion house Louis Vuitton campaign. On Thursday (June 15), the pictures of the new campaign were shared on Instagram by the brand.

This comes as the South Korean performer became an official house ambassador for the fashion brand in February.

In the campaign, the K-pop idol, whose birth name is Jung Hoseok, can be seen striking a number of elegant poses while carrying Louis Vuitton’s iconic Keepall bag.

The 29-year-old rapper-producer, who is most known for his role in the K-Pop septet, can be seen clad in menswear suits in the advertisement released on Wednesday.

This is the South Korean performer’s first campaign with Louis Vuitton since becoming the house ambassador of the label.

In one of the posts on Instagram, the brand, while talking about the campaign, said, “An extension of his shifting form, the iconic Louis Vuitton Keepall is showcased by the House Ambassador, his choreography accentuating the contemporary flair of the perpetually reimagined travel bag.”In the comments, a fan said, “HE IS THE MAIN CHARACTER.” Another user posted, “Any pose this man displays is an iconic one. He will never fail! Amazing model along with so many other things.. rapper, singer, dancer, songwriter, record producer, a whole Korean fashion icon.”

A netizen said on social media, “No static fashion poses! He is the one who knows how to carry clothes and infuses movement! He understands fashion! He makes clothes come alive! Fashionista #jhope is here! So gorgeous!!! The real deal!”


  1. When did J-Hope join BTS?
    J-Hope joined BTS on June 13, 2013.
  2. Where is J-hope from?
    J-hope was born in Gwangju, South Korea. He also spent quite a few years living at Gwangju.

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